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| Learn SEO The 8 most important basics in SEO |
You must learn the important basics of SEO
When you study the principles of SEO, you just have to be prepared to invest
the effort and time required before starting any additional technical part
of SEO.
What is SEO?
Search engine optimization (SEO)
includes several guidelines and recommendations that, properly
implemented, may contribute to enhancing the site’s ranking on search
engines (especially Google), provide the site with new visitors, and
enhance user traffic.
Understanding SEO or search engine
optimization requires a basic understanding of how popular engines like
Google, Bing, and others work, including the factors they use to rank
search results. Many websites can be used as usable examples for
interpretation.
Search engine programmed machines scrutinize your website after it is
developed so that they can examine its content and index it appropriately,
to ensure that it appears in
digital marketing
search results.
Search engine bots can now understand and absorb the information
surrounding them on your online profile, whether in text or non-text.
Based on a combination of several characteristics, it can provide an index
of the parts mentioned on your page in a way that expresses the level of
congruence and ability.
From the point of view of
Google's definition of SEO, the process of optimizing your website for search engines is defined.
This requires optimizing the site in a way that allows search engines to
recognize its value and rank it correctly. On the other hand, this system
audits and examines the site pages to ensure that they comply with search
engine standards.
Google SEO simple meaning
Search engine optimization refers
to a series of activities aimed at enhancing a website's position in
Google search results. A site that is not of research interest could be represented by a
person stuck in a dark hole, where he cannot get out using any means.
A website that does not appear on the first page or even the second page
of search results is like putting a person imprisoned at the bottom of a
hole.
It's easy to define SEO, but without understanding the tips and tricks, you won't be able to
master it. Learn SEO so that it
does not become a myth in your mind. Anyone can excel in the craft, ideas,
and plans of SEO just by mastering the basic concepts.
Therefore, you will find some improvements made to search engines as you
read this article. Also, no one can fool you by comprehensively talking
about SEO.
What are some of the advantages of SEO?
Search Engine Optimization (SEO)
is one of the main fundamentals in marketing, as its effectiveness lasts
longer and generates greater profits. Everyone who owns a website or blog
has wondered what the specificity and benefit of SEO development bring to
their marketing. In this way, we should begin with the clearest angle:
1- Marketing funnel and search engine optimization
Yes, I am referring to the concept known as the
marketing funnel, which is a useful idea and an effective tool for managing the sales
process. Marketers define a variety of stages, but the marketing journey
usually consists of three stages: generating interest, generating desire,
and conducting business.
A person interested in your services or product must first know something
about you, then be inspired by something that interests them, and finally,
feel the need to take action.
Every stage of the marketing process comes with an
SEO boost. The first stage is the
most important for boosting your website's visibility and attracting a
potential audience, so search engine optimization is essential.
Then there is the need to revamp marketing campaigns, develop content,
fine-tune keywords, and use a variety of tools to consider.
2- Learning SEO helps you reach a prominent position in search
results
Search engine optimization is an
important step ahead of the competition, as it can give your site a higher
ranking in Google search results. This includes various promotion and
promotion strategies to support this, including improving content and
enhancing the technology used in search engines.
On the theoretical side, you don't necessarily have to spend your time
just on the concept of Google SEO. A different approach can be taken and
focus on attracting the largest number of targeted visitors rather than
focusing on the sites themselves.
However, if implemented correctly, the site may be able to organize
important inquiries effectively, to the benefit of the user.
3- Search engine optimization enhances public confidence
When you successfully reach the first page of the SERP, you gain search
engine trust. But that's not all, higher ranks also indicate gaining trust
from the public. When a potential customer wants to make an actual
purchase, trust plays an important role.
What are the factors that cause this to happen? This is the method
followed by psychology. People are likely to rely on websites that are
easy to find and appear at the beginning of search results.
Some of this is ultimately up to the individual, and there is no guarantee
that larger sites and blogs will be at the top of search results on Google
or other search engines. On a practical level, many of them seem to behave
in exactly this way.
4- Attracting visitors with specific interests is achieved through
search engine optimization
It seems that one of the main goals that search engines seek to achieve is
to increase traffic to their site. Organic traffic is very important for
engines because experiments can prove that engines can increase
the flow of website visitors
continuously and in large numbers.
Many components are taken into consideration during optimization,
including the use of keywords, meta words, structural parts, technical
issues, and other meanings. We do not have an accurate knowledge of the
number of components that Google search engine optimization includes,
despite more than 100 thresholds.
5- SEO helps businesses save money on advertising
What marketing alternatives are available for SEO? Running a paid ad
campaign that can be purchased in different circumstances is a good
option, but is often more expensive than improving
SEO results.
After all, striving for SEO requires a cost. However, the impact of this
effort continues long into the future. After the show seasons, traffic
will decrease during the rest of the day.
Once the funds run out, the flow of visitors through ad networks is
completely cut off. Therefore, learning SEO represents a smart investment
that produces positive results in the long term.
6- Self-contained SEO
If the site is properly optimized, ranks high on search engines, and has a
good reputation, the acquisition of visitors to the site will occur
automatically 24 hours a day, 7 days a week, and the owner will not
require any additional traffic.
When you look at other traffic generation methods that require constant
observation, SEO gives you some
leeway to think about other things.
Of course, this does not mean that continuous
improvements in search engines can
be dispensed with. You must work on marketing the site continuously to
expand its scope and maintain a good level for a long time.
Working with advertising networks differs significantly from working with
social media networks, as it requires you to pay money for each customer
you target in the advertising network, while in social media networks,
there must be constant communication and interaction to increase the
presence of the content.
What are the various classifications and different methods that are used to develop search engines?
Internal and external search engine development is one of the most
important types of search engine optimization.
- Internal search engine optimization - On-Page SEO
Internal SEO
refers to a set of actions applied within a website. This type of SEO
features direct control over existing code and content, including text,
images, video, and audio, to ensure internal SEO.
Internal SEO is an essential step in site optimization, and the more
seriously it is taken, the more solid the site will be.
- Optimize Off-Page SEO in various ways
External SEO
is a set of activities that are carried out outside the site, often called
off-page SEO, as you cannot directly control these activities on external
sources used for search engine optimization.
External search engine optimization is more powerful than internal SEO in
improving website rankings but relying solely on it may increase the
number of site visitors below the target.
Outsourced SEO work includes creating and building backlinks, as well as
taking steps into social media.
The most important
Google SEO techniques are as
follows:
Types of SEO techniques
To develop these websites, websites that are considered excellent in the
eyes of search engines must be created. These engines prefer the places
and web pages that suit them. Unfortunately, search engine optimization
experts use inappropriate methods to format web pages, other than the
algorithms used in well-known processing engines.
As a result, there has been an evolution in the appropriate and correct
techniques for application, starting with the white techniques, and ending
with the black techniques that must be avoided at all costs. Even though
you only use white-label improvement strategies, mistakes can still
happen, but they are much less likely.
In general, search engine optimization techniques can be classified into
three categories, which are:
- White hat SEO.
- Black hat SEO.
- Gray hat SEO.
- White hat SEO
White SEO is the most effective strategy that occupies the ethical
principles of search engine development. This technique refers to
legitimate efforts to promote websites in Google.
Website upgrades may take some time with white-collar SEO techniques, but
they produce consistent results. These techniques include creating
high-quality content, using best coding practices, choosing appropriate
titles and descriptions, mentioning important keywords, and more.
- Black hat SEO
Black hat SEO requires breaking all Google boundaries. This method can
produce good results initially, but it will only keep you at the top for a
short period.
Excessive focus on using a single term in linking, reordering duplicate
content, as well as illegal link building is black SEO tactics.
- Gray hat SEO
The gray hat, worn by SEO, denotes the use of a combination of black hat
techniques and white hat SEO strategies to improve your SEO site. Although
the gray SEO hat is similar to the black SEO hat, the probability of
success using this technique is low.
The 8 Most Important Basics in SEO
- Unique content.
- Keywords and use of related terms.
- The URL must be readable and understandable.
- Competitor analysis and market research.
- Reliable back ties.
- Update the website continuously.
- Increase page speed.
- Make your photos more attractive.
When mastering SEO, you must take some basics into account, as they are
useful to avoid drowning in a bunch of different articles, tips, and books
aimed at improving search engines.
Unique content
- Stay away from copying and stay away from the wording. Keep in mind that the search engine is based on artificial intelligence.
- The content should be arranged logically as if you are the one reading it.
- Practical and useful information and steps for the reader and a study of the most important sources.
- Reliable source data and statistics, especially numbers and dates, rely on (Wikipedia or Google search).
- Use subheadings and secondary headings to keep your article logical and organized.
- Use simple and clear words.
- The content should be comfortable for the eye. Be careful in choosing the writing colors and size.
- Use small paragraphs (two or three lines at most).
- Rely on showing important words and sentences.
- Use points and elements (such as the ones you read).
- Use Emojis whenever possible.
Of course, you have to provide engaging content to grab the attention of
your readers. Make sure that the topic is comprehensive and does not leave
out any important information. You should make sure to provide your
audience with an overview of the topic as well as solutions tailored to
their specific needs. This becomes of great importance.
Additional terms may sometimes indicate
high-quality content, but they may also indicate that the problem has been resolved
accurately, which can be a benefit. According to
backlinko.com, there is a relationship between word count and content ranking, as well
as a lack of detail and ranking.
Aside from handling your topic competently, writing in a clear, engaging
style and speaking appropriately can yield great results. Don't use
keywords throughout every part of your article hoping to get high
visibility.
Gaming the system cannot be achieved by focusing on keywords everywhere,
and many people will be penalized for it.
Keyword and use related terms
In SEO, keywords are extremely important. A keyword is an expression that explains the main topic of your blog
post and helps readers locate it when conducting an online search for a
related topic.
A keyword is the term used to describe what people will put into a search
engine when searching for anything. Therefore, you must ensure that the
term used matches the target audience's search intent.
Terms related to digital marketing can be as simple as “digital marketing”
and its benefits, or as complex as “how to develop a successful digital
advertising campaign”.
Short keywords have a high search volume, which makes ranking difficult
for them. In contrast, long-tail keywords have a smaller search volume but
are more specialized.
The benefit includes the ability to target your target audience and
interest, preferably using a mix of keywords of different lengths.
It is also important to consider search volume and ranking difficulty
before using a keyword. Search volume reflects the number of times people
have viewed that specific word.
If there is a large search space, people are more interested in the
problem. On the other hand, ranking difficulty shows how difficult it is
to rank search engine results.
Ideally, the keywords you choose should be:
- Job title.
- URL.
- The first and last passage of the post.
- In the text naturally all through the post.
- Image tags used.
Keywords are important but they are not the only important factor when
developing a website. To increase traffic, efforts must be focused on
other crucial fundamentals.
The URL must be readable and understandable
Previously we mentioned that the
development of search engine bots
is optimized similarly to human knowledge. Now, suppose you used URLs for
your websites, that are not easily understood, you might wonder how they
appear. So, take a moment and think about these things.
First of all, robots' perception is very close to that of humans, as they
can easily recognize the importance of words, even in URL titles.
In the corresponding context, the most important thing to improve your
site's SEO is to design a website that focuses on user experience and
takes into account the interests of site visitors.
When a user examines the URL of a page on your website through search
results or other links, they will be influenced by their decision. You can
compare and contrast, for example, readable and attractive URL images, and
other variations that appear below.
Competitor analysis and market research
Researching competitors and their websites is considered one of the most
professional methods and
principles of search engine development. To do this, open a special page (select the Custom Tools menu). By
doing this, you are telling Google not to place the date earlier in its
results. Then type the terms you want to search for.
If you do a Google search, you'll notice some results that you should take
into account when considering your competitors.
Now you just have to access all the links on the first page of Google by
examining the content of each website sequentially.
It is worth noting that identifying competitors' weaknesses can be
beneficial to you, so you should proceed with caution. However, you need
to consider what is important to your competitors' sites and you should
not ignore them and instead imitate them.
Trusted backlinks
Backlinks External links that
point to your website, which is an indication that the content you provide
has received attention and respect from visitors to other pages. Perhaps
someone would like to spread the word about your site, and this will
increase the number of visitors because they will find the name of your
site in these links, and they will decide to visit the site to benefit
from the content presented on it.
The important thing to keep in mind is that these communications are made
on high-quality resources. Going from a bad page to your site can make
things worse. Therefore, you will need to rely on the supplier to provide
you with a direct connection for your project.
Backlinks are more effective when shared by ordinary people, in comments
on forums. Therefore, they represent a less formal alternative to search
engines.
However, many times, individuals resort to manipulation and deception.
They negotiate with large sites in order to get money in exchange for
publishing links to them, and they create pages with all those affected by
those who paid them. This method uses methods similar to the top 10 repair
sites (despite previous warnings), and defies all of
Google policies.
Creating the right internal and external linking structure for your site
on Google can help you get better, more accessible content on your site.
As a result, you will need to upgrade your internal link-building
structure regularly.
Update the website continuously
You must avoid clutter on the site and ensure that all its elements are
available to the public, without missing menus or damaged elements due to
a mistake in specifying the details of the CSS, which leads to the
appearance of 404 error pages.
It's normal to think that regularly cleaning your website is better,
rather than waiting several months before doing so.
One of the basic tips for
SEO training is to not let the
pages on your site get out of your control; You should always remain alert
to these concerns.
There should not be a large amount of low-quality content associated with
your new title, as you are constantly introducing new and up-to-date
material on your page. Therefore, you should find these articles very soon
to be published and delete them from your content list. This will ensure
that new content does not compete with old, low-quality content. The
required level must be reached.
Increase page speed
Our primary technical goal is SEO alongside content. When your page
performance is optimized, it can significantly impact your website ranking
and user experience. Therefore, in our pursuit of this goal, it is
important to update any outdated content on the website.
Technologies such as
PageSpeed Insights
provided by Google can be used as the best way to know what actions are
needed to improve the speed of your website.
This service scans your website and allows you to send important feedback
to your design and development teams. You can identify important areas
that you should modify on priority and with the least amount of effort.
Not involving the appropriate professionals in the goal-setting process
can jeopardize your efforts to reach those goals effectively.
You should keep in mind, that if there is any change to be made to your
website, speeding up the site pages will necessitate a comprehensive
refresh of your content. This will impact the usability and updating of
your website, So any
search engine optimization goal
will need to make adjustments to the site.
Make your photos more attractive
Images are important for readability, as they create a clear visualization
of the content, and are also used to improve search engine responsiveness
through indexing. In addition, alt-text images or image descriptions can
be indexed.
To ensure your keyword is indexed by Google, it must be used as ALT image
text.
Have you ever noticed the graphics that appear above search results? It is
an important technique to attract users to your site, showing that the
site and images are relevant to the search.
You must be careful about compressing your image, as depending on the size
of the image and the way it is designed, this may affect the speed of the
website and its role in improving the overall search engine experience.
Therefore, it is recommended to compress images properly using tools
available in the programs designated for them.
